Upper Crust, when it was established in 1989, stocked a variety of breads, cakes, cookies, chicken rolls and sandwiches on Ahmedabad’s C.G. Road.
This venture of Lester D’Souza was an instant hit among the city’s foodies. D’Souza and his wife Monisha then started Café Upper Crust at Vijay Crossroads in the late 1990s and a few years later, set up Round the Corner at Vastrapur in Ahmedabad.
Both the cafés have, since, become famous for their chicken, minced mutton and sizzling platters. Breads and cookies in whole wheat, multi-grain and millet have been added for the nutrition conscious.
The bakery became famous, and led to the setting up of two franchise outlets at Nehrunagar and Shahibag. As Café Upper Crust overflowed with visitors, D’Souza started Upper Crust and More, in August 2008. Lately with the addition of an Upper Crust outlet in Prahladnager in Ahmedabad, the chain is building a reputation of growing rapidly while still maintaining the quality that led to its success.
D’Souza started his love affair with food quite early. “I loved baking with my mother during Christmas breaks,” he says. Studying at The Ahmedabad Catering College and subsequently working at hotels helped him polish his skills, and fine-tune the presentation of his baked Goods. Each chef at Upper Crust is personally trained under the tutelage of Lester D’Souza himself.
He sets up the kitchen and trains the staff, while Monisha designs the menu. Monisha’s favourite is pastas and Lester’s favourite is meat dishes. Do not be surprised if you find Upper Crust in your city soon.